SA ATAS Travel Agents

Have you spent much time in South Australia? It's probably fair to say that the fourth-largest of Australia's states and territories probably doesn't have the same tourism profile as big hitters like its east coast cousins Queensland, New South Wales and Victoria, but it is a serious treasure chest brimming with sparkling experience gems. 

From Australia's opal capital, Coober Pedy, to Adelaide, the Barossa Valley, Clare Valley, Eyre Peninsula and Riverland regions along the mighty Murray River and beyond, South Australia bursts with unique travel experiences. But where should you start? Where should you go? And what should you do along the way? A great place to start planning your South Australia holiday is with a South Australian travel agent.

Not only will travel agents in South Australia have oodles of local knowledge and first-hand experience, they'll be backed by a network of tourism operators, technology and a range of specially-negotiated special deals, perks and exclusive experiences.

Your South Australian travel agent will be with you every step of the way, too. If any part of your trip is interrupted for any reason, your travel agent will step in and smooth the way ahead, adjusting your plans as required. For peace of mind and great value, be sure to book with an ATAS accredited South Australian travel agent.

South Australia covers some of Australia's most arid regions, but also some of its finest coastal areas. The state's southern regions have a Mediterranean climate and, perhaps not surprisingly, are home to some of the world's great wine regions.

Whether you're after a beach or family holiday, a gourmet foodie experience par excellence, breathtaking wildlife and outback experiences, or a river led slow-down, South Australia might be just the ticket.

Fun Fact: More than three-quarters of all South Australians living in the state's capital, Adelaide, or its environs. You'll find the rest of the population of Crow-Eaters—as South Australians are colloquially known—in the fertile areas along the south-eastern coast and the River Murray.

More South Australia fun facts


Any trip to South Australia simply must take a deep dive into—or at least a casual breeze through—the state's wonderful food and wine regions. But be warned: there are lots of them. Here are a few tempting highlights guaranteed to whet the appetite.

St Hugo

St Hugo. Photo credit, South Australian Tourism Commission.

Adelaide Hills

While your days away in the Adelaide Hills on the outskirts of the city, sipping some of Australia’s best cool-climate wines overlooking rolling hills and valleys. Choose from more than 60 award-winning cellar doors, including well known wineries like Ashton Hills, Deviation Road, CRFT, Barristers Block, Art Wine, Petaluma, Shaw & Smith or Bird in Hand.

Visit Mount Lofty Botanic Garden, and the nearby Mount Lofty House. Built in 1852, the iconic property overlooks the stunning Piccadilly Valley. Consider also a visit to the gorgeous town of Stirling with its picturesque tree-lined main street, cafés, restaurants and boutiques.

The town of Hahndorf is just 25 minutes from Adelaide, and is Australia’s oldest surviving German settlement. Its heritage retains a strong German flavour evident in the smallgoods stores, bakeries, pubs and restaurants and cafes that line its bustling main street.

Chat to ATAS accredited travel South Australian travel agents to help plan your visit to the Adelaide Hills. Not only will you receive great service, pricing and advice, you might also get the perfect insider's secret to take your trip to another level.

Barossa Valley

The Barossa Valley is a foodie’s paradise. Just a 50-minute drive north east of Adelaide, the Barossa Valley is considered by many to be one of the world's best wine regions. Visit the towns of Tanunda, Angaston and Nuriootpa, choose from more than 80 wineries, and enjoy some of the finest gourmet experiences anywhere.

Legendary Barossa experiences include a visit to Seppeltsfield, the Barossa’s most iconic winery. Established just 15 years after the European settlement of South Australia, Seppeltsfield is the only winery in the world to release a 100-year-old, single vintage wine each year. Or take a seat at the table of South Australian culinary doyenne, Maggie Beer, at the eponymous Maggie Beer Farm Eatery—a modern casual restaurant, that showcases the Beer family’s quintessential South Australian cooking style.

South Australian travel agents can craft the perfect foodie escape to the Barossa Valley. Book car hire flights, accommodation and day tours with confidence. And you should probably pack clothes with elasticised waists!

The land of remarkable Riesling - Clare Valley

Along a stunning 40-kilometre-long corridor between the towns of Auburn and Clare, Clare Valley is home to more than 50 cellar doors as well as galleries, museums, historic properties, landmarks and attractions. Visit here and you'll find yourself in a wonderland of Riesling, among the world’s best.

One of the best ways to explore the region is by bike as you cycle along the 35-kilometre-long Clare Valley Riesling Trail. Grab some wheels in the town of Clare—or bring your own—and venture out into stunning wine country.

Elsewhere, you'll find a seriously 'grammable' natural attraction, Lake Bumbunga. The lake’s magenta shores are astonishing, and change hues from pink to white and blue, depending on the salinity of the water through the year.

Whether you're into cycles or your 'socials', Clare Valley calls. Chat to your ATAS accredited South Australian travel agent to plan your perfect visit.

The Eyre Peninsula - Seafood Central

Known as the 'Seafood Frontier', the Eyre Peninsula boasts some of the finest seafood, wine and wildlife experiences in Australia.

Scoff the peninsula’s legendary seafood and oysters, snorkel for abalone, and quaff wine from the region's signature wineries. If wildlife close encounters are more your thing, hop aboard a shark cage dive or swim and play with sea lions from Port Lincoln. There are also wonderful dolphin and sea lion swimming tours available from Baird Bay. Or snorkel and dive in the waters off Whyalla for incredible encounters with the Australian Giant Cuttlefish—the chameleons of the sea.

There are thousands of kilometres of uncrowded coastline on the Eyre Peninsula, and so much to see and do. Chat to your ATAS accredited South Australian travel agent to plan your next trip and travel with confidence that you’re in the very safe hands of a professional travel expert.


The Murray River, Australia’s greatest waterway, flows more than 2500 kilometres from the Snowy Mountains in New South Wales down to Murray Bridge and onto the Lakes and Coorong in South Australia.

Less than an hour from Adelaide, the bustling town of Murray Bridge is sits on the banks of the Murray River, and the perfect spot to set off on a meandering river-based adventure through the picturesque towns or Riverland. Kick back on a leisurely houseboat, and take in the river's red-ochre cliffs that frame the river—just stunning at sunset and sunrise.

With experience you can trust, an ATAS accredited South Australia travel agent has your next Riverland adventure sorted. Book your houseboat, plan your self-drive and activities, and travel with confidence.


These days, an abundance of arts, music, sporting and gastronomic festivals sees South Australia known as Australia's 'Festival State'.

In the space of a few months each year, Adelaide hosts the massive Adelaide Fringe, Adelaide Festival, WOMADelaide, and the enormous National Pharmacies Christmas Pageant.

Adelaide Festival

2020 marked the 60th anniversary of the Adelaide Festival renowned for its mix of internationally acclaimed theatre productions, eclectic blend of world-class musicians and dance performances, famous writers and stunning visual arts displays. Adelaide Festival takes place each March.

Adelaide is wonderful to visit during the festival, and draw huge crowds from across Australia and around the world. Your South Australia expert travel agent can help you plan your trip, secure prime accommodation and map out additional excursions orn extensions into the fabulous regions beyond Adelaide. Be sure to tap into their professional experience, local knowledge, insider's tips and insights.

Adelaide Fringe

Adelaide Fringe is the Southern Hemisphere’s largest, open-access arts festival—an event that engulfs Adelaide, its suburbs and even some of South Australia's regional areas for 4 superb weeks each year.

Thousands of artists from Adelaide, Australia and around the world perform in venues large and small, permanent and temporary. Explore Adelaide’s nooks, crannies and alleyways, performance tents, pubs, even laundromats and pools during the festival, and you’ll stumble on all kinds of 'Fringe' experiences.


First held in 1992, WOMADelaide is an iconic, four-day open-air festival set in Adelaide’s stunning Botanic Park—a celebration of the World of Music, Arts & Dance.

The festival is an integral part of Australia's festival landscape, showcasing global music, dance, art and ideas.

Fun fact: First run in 1933, Adelaide's Christmas Pageant is the world's second-largest street parade, following only Macy's Thanksgiving Day Parade.

Adelaide's festivals are major events that draw visitors from all over the country and around the world. To make the most of your visit, consult a South Australia travel agent for advice, deals and access to the very best tourism product available.


More than half of Australia's wines come from South Australia's wine regions including household names like the Barossa Valley, Clare Valley, McLaren Vale, Coonawarra, the Riverland and the Adelaide Hills.

South Australia really is an epicurean wonderland. From the lush Adelaide Hills and the bountiful Barossa on Adelaide's outskirts, to Clare Valley and the Eyre Peninsula, South Australia is considered by some to be one of the world's great wine capitals. Home to world-class wine makers, food producers, chefs and restaurants, South Australia offers a smorgasbord of delectable culinary experiences.

The state offers near endless gourmet getaways and experiences, making it the perfect place for a road trip holiday of epic (pro)portions. Contact to your ATAS accredited South Australia travel agent to plan that trip and access great car hire deals and inclusions, hotel rates, tips and insights.

The Lane Vineyard.

The Lane Vineyard. Photo credit, South Australian Tourism Commission.


The routes of two of Australia's greatest rail journeys criss-cross South Australia—the Indian Pacific, that traverses the country between Perth and Sydney; and The Ghan that connects Adelaide and Darwin in Australia's 'Top End'.

This makes South Australia immensely popular with rail buffs and seekers of quintessentially Australian adventures. Your South Australian travel agents, ATAS accredited, can help you plan the rail trip of a lifetime from or through this fascinating part of the country.


Victoria is typically considered to be Australia's sporting Mecca, but South Australia really gives it a run for its money. The focal point of a lot of the state's sporting energy is the wonderful Adelaide Oval.

South Australia's two AFL (Aussie Rules football) clubs—Adelaide and Port Adelaide—are based at the stunning ground which also hosts cricket, soccer, rugby union and league, as well as major concerts and events. Long one of Australia's most picturesque sporting fields, the oval is connected to the city centre by the elegant Riverbank footbridge that crosses the River Torrens.

Australia's premier motor sport series, the Supercars Championship, visits South Australia each year. The Adelaide 500 is staged on the Adelaide Street Circuit, a temporary course through the streets and parklands to the east of the city centre.

Another major annual sporting event is the Santos Tour Down Under. First staged in 1999, it is considered by many to be Australia's greatest cycling race. In 2018, more than 800,000 spectators lined the roads of South Australia to watch the spectacle whiz past.

If you're a sporting aficionado, then a jaunt through South Australia should be on your holiday checklist. Your ATAS accredited South Australia travel agent can source great value, advanced ticket, transport and accommodation packages from a range of dependable event tourism operators. Travel with the confidence that your tickets will be accepted at the gate, unlike some purchased through online re-seller platforms.

AFL Football Match, Adelaide Oval

AFL Football Match, Adelaide Oval. Photo Credit, Port Adelaide Football Club.

Becoming an ATAS-accredited travel agent is a serious business. South Australia travel agents who seek ATAS accreditation complete a detailed, challenging application process, meeting industry criteria that ensures only the very best travel agents bear the ATAS insignia.

South Australia travel agents who achieve ATAS accreditation are required to conduct business in compliance with Australian Consumer Law and in accordance with the ATAS Charter and Code of Conduct.

ATAS accredited agents are travel professionals with access to reliable, high quality and great value travel products and experiences in Australia and around the world, the most dependable travel operators, special offers and VIP perks and privileges. They provide friendly, efficient service and a hassle-free and convenient travel experience, from start to finish. 

ATAS accredited travel agents—experience you can trust.

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